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Employer branding is the process of creating a company image and reputation that reflects your organization’s values and culture. It encompasses company mission, vision, and purpose, as well as the benefits and perks offered to employees. The goal of employer branding is to attract and retain top talent by communicating a company’s unique culture and values in a compelling way. This helps to differentiate the company from its competitors and create an emotional connection with potential candidates.


As someone who has spent a decade as a recruiter, I have a unique perspective on the importance of employer branding in attracting and retaining top talent. My experience in the industry has given me the ability to speak authentically about the impact that utilizing video for employer branding can have on small to medium sized businesses in North Idaho.


My understanding of the recruitment process and the challenges that small to medium sized businesses face in competing for top talent gives me valuable insight into how video can be used to effectively communicate a company’s employer brand and differentiate themselves from competitors. By utilizing my expertise in recruiting, I can help small to medium sized businesses in North Idaho to create engaging and authentic videos that showcase their company culture and values, and attract top talent to their organization.


My experience in recruiting also gives me a deep understanding of the importance of ROI and culture in driving business success. By utilizing video for employer branding purposes, small to medium sized businesses in North Idaho can positively impact both their ROI and culture, leading to increased employee engagement, productivity, and ultimately, business success. My knowledge and experience in the industry make me well-equipped to help small to medium sized businesses in North Idaho harness the power of video for effective employer branding.

Ask me about the resources I have available to employers for FREE, that can help too.

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