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Employer Branding

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About This Project

Why An Employer Branding Strategy Is Important

The best way to truly understand why having an employer branding strategy matters for your company is to see some real world stats.

Luckily, there are quite a few on the Internet, which a few of the important ones are highlighted below.

  • When making a decision on where to apply for a job, 84% of job seekers say the reputation of a company as an employer is important (Source)
  • 9 out of 10 candidates would apply for a job when it’s from an employer brand that’s actively maintained (Source)
  • 50% of candidates say they wouldn’t work for a company with a bad reputation – even for a pay increase (Source)