We know that product photos are important, but just how important are they? We love stats, so we ran a survey of eCommerce shoppers to find out just how important photography is to their purchasing decisions. You can read more about the results here, but the main takeaway was that over 75% of respondents rated product photos as very influential when they’re deciding whether they want to buy a product online.
22% of online product returns are because an “item looks different than the photos.” We love a good lifestyle photoshoot — but it’s important to remember that representing your product accurately will save you money and time. No one wants to deal with returns and unhappy customers. Even if you’re showing your product in its best light, make sure your photos accurately represent what you’re selling.
Professional product photographers can range from $75-$150 an hour, or from around $60 a product for small batches, typically with add-ons increasing cost. They’re expensive, but if you have multiple products you can batch together, the price goes down.
76% of product photos are on white backgrounds. Let’s call this the “Amazon effect.” That means if you’re looking to build a unique brand, there’s room to use bright colors, prints, or lifestyle settings to help display your products in an attractive and exciting setting. Just remember, if you want to sell on marketplaces, white’s unavoidable. If you’re getting creative, don’t forget number 2 on this list.
Visual content is more than 40 times likely to get shared across social media than other content. If you want your product to go viral (for the right reasons…) quality photos are key. People emotionally react to visual cues. According to the somatic marker hypothesis, when a consumer sees a photo of a product they want to buy, they don’t process every single bit of information on which they base their purchase decision.